Mayday is that shot of adrenaline hitting your brain. Your pupils dilating. Your heart beat spiking. It’s a primal scream that rips through your mind and explodes from your lungs.
Field tested
The ocean is our lab.
Mayday lures are tried, tested and proven in the toughest conditions, against the meanest fish out there.
Customs - Limited Slots
Your fish. Your lure.
From personalised lettering to full bespoke paint jobs – tell us what you're after and we'll make it happen.
Mission Feedback
One man. One lure. One fish.
Mayday started in 2023 in an empty box trailer parked in founder Dean Engela's driveway. The mission was simple: build a lure to catch a fish.
Countless late nights of obsessive R&D later that one lure became a business run by a four-man crew on the southern tip of Africa.
Catch big fish with our trusted partners
Chase giant yellowfin off Cape Town with our premium charter partners.
